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Salaries
Head of Sales Salary in Technical Sales – Sweden
Head of Sales (Sweden): official statistics report a median gross pay of SEK 852,000 per year for the occupation group “Försäljnings- och marknadschefer, nivå 1”. The middle half of employees earns between SEK 660,000 and SEK 1,080,000.
Median gross pay (official statistics)
SEK 852,000
per year
Spread among employees
- Lower quartile (25th percentile)
- SEK 660,000
- Median
- SEK 852,000
- Upper quartile (75th percentile)
- SEK 1,080,000
Medlingsinstitutet/SCB (Lönestrukturstatistik) · SSYK2012 1251 · September 2025
Sources
Källa: Medlingsinstitutet och SCB, Lönestrukturstatistik (Statistikdatabasen AM0110A) – “Försäljnings- och marknadschefer, nivå 1” (SSYK2012 1251), reference September 2025. www.statistikdatabasen.scb.se
Dataset: Medlingsinstitutet/SCB, Lönestrukturstatistik hela ekonomin (AM0110A, tabell LoneSpridSektYrk4AN): månadslön omräknad till heltid, samtliga sektorer, båda könen (Mätperiod september 2025; kommuner/regioner november)
Licence: CC0 1.0 · Yearly figures are converted from the published monthly values (× 12).
The official statistics report these roles as one group: Sales Director, Head of Sales.
Head of Sales salary in other countries
Bars compare medians converted to EUR; figures show the local currency. National sources differ in method and reference date.
SwitzerlandCHF 124,500
United Kingdom£94,135
NorwayNOK 1,076,640
Germany€92,076- SwedenSEK 852,000
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What related roles earn in Sweden
All technical sales salaries in Sweden
- Sales DirectorSEK 852,000
- Head of SalesSEK 852,000
- Regional Sales ManagerSEK 849,600
- Area Sales ManagerSEK 849,600
- Export Sales ManagerSEK 849,600
- Business Development ManagerSEK 849,600
- After-Sales & Service Sales ManagerSEK 849,600
- Managing Director SalesSEK 820,800
- Country ManagerSEK 820,800
- Sales ManagerSEK 603,600
- Technical Sales ManagerSEK 603,600
- Technical Sales EngineerSEK 603,600
- Key Account ManagerSEK 603,600
- Technical Sales RepresentativeSEK 603,600
- Technical Inside SalesSEK 603,600
For employers · Sweden
Hiring a Head of Sales yourself?
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- Stated salaries: SEK 660,000 – SEK 1,080,000
Open Head of Sales jobs in Sweden
View all 1 jobsSalary questions
What is the average Head of Sales salary in Sweden?
According to official statistics (Medlingsinstitutet/SCB (Lönestrukturstatistik)), the median gross pay of the occupation group “Försäljnings- och marknadschefer, nivå 1” (Sweden) is SEK 852,000 per year.
In which country does a Head of Sales earn most?
Among the 5 countries with salary data on Technical Sales Board, Switzerland leads with a median of CHF 124,500, while Sweden is at the lower end with SEK 852,000. National sources differ in method and reference date, and cost of living and taxes differ considerably – compare offers net of both.
How are these salary figures calculated?
Where available, Technical Sales Board shows the official salary statistics of the national statistics office for the closest official occupation group – gross pay per year including variable pay. Where at least five current ads on Technical Sales Board state a salary, the range from those ads is shown too. Every page names the source, occupation code and reference date.
How we calculate this
Technical Sales Board shows official salary statistics of the national statistics offices – for the closest official occupation group – and, where at least five current ads state a salary, the range from those ads. All figures are gross per year; official values include variable pay. National sources differ in method and reference date, so compare countries with care.