Technical Sales Salaries in Europe
Salary benchmarks for industrial and technical sales roles – from official statistics and, where enough ads state a salary, from current job ads. By role and country.
Salary by role
Pick a role for the full picture: median, typical range, source and every country compared.
- Sales Director salary€76.7K – €132Kmedian, 5 countries
- Head of Sales salary€76.7K – €132Kmedian, 5 countries
- Country Manager salary€73.9K – €137.8Kmedian, 5 countries
- Managing Director Sales salary€73.9K – €137.8Kmedian, 5 countries
- Regional Sales Manager salary€67.4K – €132Kmedian, 5 countries
- Export Sales Manager salary€67.4K – €132Kmedian, 5 countries
- Area Sales Manager salary€67.4K – €132Kmedian, 5 countries
- Sales Manager salary€54.3K – €121Kmedian, 5 countries
- Technical Sales Manager salary€54.3K – €121Kmedian, 5 countries
- Technical Sales Engineer salary€44.4K – €121Kmedian, 5 countries
- Technical Sales Representative salary€44.4K – €100.5Kmedian, 5 countries
- Key Account Manager salary€54.3K – €121Kmedian, 5 countries
- Business Development Manager salary€67.4K – €132Kmedian, 5 countries
- Technical Inside Sales salary€44.4K – €100.5Kmedian, 5 countries
- After-Sales & Service Sales Manager salary€67.4K – €132Kmedian, 5 countries
Salary by country
Every European market with salary data has its own page: all roles, local currency.
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Median base salary by role and country
Click any figure for the detailed benchmark of that role in that country – including the split by industry.
| Median base salary |  Germany |  United Kingdom |  France |  Italy |  Netherlands |  Switzerland |  Austria |  Poland |
|---|---|---|---|---|---|---|---|---|
| Sales Director | €92.1K | £94.1K | – | – | – | CHF 124.5K | – | – |
| Head of Sales | €92.1K | £94.1K | – | – | – | CHF 124.5K | – | – |
| Country Manager | €96.6K | £99.9K | – | – | – | CHF 130K | – | – |
| Managing Director Sales | €96.6K | £99.9K | – | – | – | CHF 130K | – | – |
| Regional Sales Manager | €92.1K | £57.6K | – | – | – | CHF 124.5K | – | – |
| Export Sales Manager | €92.1K | £57.6K | – | – | – | CHF 124.5K | – | – |
| Area Sales Manager | €92.1K | £57.6K | – | – | – | CHF 124.5K | – | – |
| Sales Manager | €85.5K | £57.6K | – | – | – | CHF 114.1K | – | – |
| Technical Sales Manager | €85.5K | £57.6K | – | – | – | CHF 114.1K | – | – |
| Technical Sales Engineer | €85.5K | £37.9K | – | – | – | CHF 114.1K | – | – |
| Technical Sales Representative | €67.7K | £37.9K | – | – | – | CHF 94.8K | – | – |
| Key Account Manager | €72.2K | £57.6K | – | – | – | CHF 114.1K | – | – |
| Business Development Manager | €83.6K | £57.6K | – | – | – | CHF 124.5K | – | – |
| Technical Inside Sales | €54.9K | £37.9K | – | – | – | CHF 94.8K | – | – |
| After-Sales & Service Sales Manager | €92.1K | £57.6K | – | – | – | CHF 124.5K | – | – |
Popular salary benchmarks
- Sales Director salary Germany
- Sales Director salary the United Kingdom
- Sales Director salary Switzerland
- Technical Sales Engineer salary Germany
- Technical Sales Engineer salary the United Kingdom
- Technical Sales Engineer salary Switzerland
- Sales Manager salary Germany
- Sales Manager salary the United Kingdom
- Sales Manager salary Switzerland
Technical Sales Board shows official salary statistics of the national statistics offices – for the closest official occupation group – and, where at least five current ads state a salary, the range from those ads. All figures are gross per year; official values include variable pay. National sources differ in method and reference date, so compare countries with care.
Sources
- Bundesagentur für Arbeit (Entgeltatlas) · Licence: Statistik der BA: uneingeschränkt verwendbar mit Quellenangabe
- Office for National Statistics (ASHE) · Licence: Open Government Licence v3.0
- Bundesamt für Statistik (LSE) · Licence: BFS terms of use: free use incl. commercial with source credit
- Statistisk sentralbyrå (SSB) · Licence: CC BY 4.0
- Medlingsinstitutet/SCB (Lönestrukturstatistik) · Licence: CC0 1.0