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Technical Sales Board

Salaries

Sales Director Salary in Technical Sales – Sweden

Sales Director (Sweden): official statistics report a median gross pay of SEK 852,000 per year for the occupation group “Försäljnings- och marknadschefer, nivå 1”. The middle half of employees earns between SEK 660,000 and SEK 1,080,000.

Median gross pay (official statistics)

SEK 852,000

per year

Spread among employees

Lower quartile (25th percentile)
SEK 660,000
Median
SEK 852,000
Upper quartile (75th percentile)
SEK 1,080,000

Medlingsinstitutet/SCB (Lönestrukturstatistik) · SSYK2012 1251 · September 2025

Sources

Källa: Medlingsinstitutet och SCB, Lönestrukturstatistik (Statistikdatabasen AM0110A) – “Försäljnings- och marknadschefer, nivå 1” (SSYK2012 1251), reference September 2025. www.statistikdatabasen.scb.se

Dataset: Medlingsinstitutet/SCB, Lönestrukturstatistik hela ekonomin (AM0110A, tabell LoneSpridSektYrk4AN): månadslön omräknad till heltid, samtliga sektorer, båda könen (Mätperiod september 2025; kommuner/regioner november)

Licence: CC0 1.0 · Yearly figures are converted from the published monthly values (× 12).

The official statistics report these roles as one group: Sales Director, Head of Sales.

Sales Director salary in other countries

Bars compare medians converted to EUR; figures show the local currency. National sources differ in method and reference date.

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What related roles earn in Sweden

All technical sales salaries in Sweden

For employers · Sweden

Hiring a Sales Director yourself?

This is the market you are hiring against. Put your vacancy where these candidates already search – or let our recruiters approach the ones who are not applying.

  • 2 open positions compete for these people
  • Stated salaries: SEK 660,000 – SEK 1,080,000

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Salary questions

What is the average Sales Director salary in Sweden?

According to official statistics (Medlingsinstitutet/SCB (Lönestrukturstatistik)), the median gross pay of the occupation group “Försäljnings- och marknadschefer, nivå 1” (Sweden) is SEK 852,000 per year.

In which country does a Sales Director earn most?

Among the 5 countries with salary data on Technical Sales Board, Switzerland leads with a median of CHF 124,500, while Sweden is at the lower end with SEK 852,000. National sources differ in method and reference date, and cost of living and taxes differ considerably – compare offers net of both.

How are these salary figures calculated?

Where available, Technical Sales Board shows the official salary statistics of the national statistics office for the closest official occupation group – gross pay per year including variable pay. Where at least five current ads on Technical Sales Board state a salary, the range from those ads is shown too. Every page names the source, occupation code and reference date.

How we calculate this

Technical Sales Board shows official salary statistics of the national statistics offices – for the closest official occupation group – and, where at least five current ads state a salary, the range from those ads. All figures are gross per year; official values include variable pay. National sources differ in method and reference date, so compare countries with care.