Sales Representative Industrial Welding Equipment & Solutions – UK North/Midlands

Job Description:

Sales Representative – Industrial Welding Equipment & Solutions UK North/Midlands | ESAB & EWM As a Sales Representative Industrial Welding Equipment & Solutions, you will play a key role in driving growth across the UK North/Midlands. You will develop sales of Heavy Industrial Products (HIP), Digital Solutions (DS), and Robotics across both ESAB and EWM brands, while working closely with Field Sales Representatives, distributors, customers, and system integrators.

What you’ll do:

Sales & Business Development Identify customer potential and develop growth plans for HIP, DS, and Robotics Develop new customers and business opportunities across the territory Build and manage relationships with system integrators and distributors Value-sell ESAB and EWM solutions to customers Manage the sales funnel and achieve revenue and margin targets Conduct regular customer visits and develop account plans Technical & Market Expertise Maintain strong knowledge of the ESAB and EWM product portfolio and key differentiators Provide technical and commercial guidance to customers and partners Collect market feedback on customer needs, competition, and technical requirements Work closely with Field Sales Representatives, Sales Management, and Product Management Commercial Excellence Maintain accurate CRM, opportunity, and contract information Follow commercial standard work and actively manage the sales pipeline Identify opportunities to improve customer value and business performance What we’re looking for: Education: Technical college or secondary-school level Experience: 3–5 years of relevant experience, preferably within the welding industry Technical: Experienced MIG/TIG/MMA welder or strong welding industry knowledge Skills: Sales-focused, proactive, persuasive, and customer-oriented Languages: Local language C1 + English A2/B2 depending on reporting structure Mobility: Valid driver’s license and willingness to travel 3–4 days per week What makes you successful?

Results focused – You are ambitious, decisive, and motivated by achieving sales targets and finding new opportunities. Persuasive & confident – You communicate clearly, influence customers, and handle objections effectively. Customer oriented – You build trusted relationships and understand customer challenges.

Collaborative – You work closely with customers, partners, sales teams, and internal stakeholders to achieve shared success. Why join ESAB? 🔧 Represent leading ESAB & EWM welding technologies and solutions Combine technical expertise with sales and business development Work with industrial customers and innovative automation solutions Join a global leader in welding and industrial technology 🚀Be part of a collaborative culture focused on Shared Success, Always Improving, and Every Voice Valued.

ESAB is a world leader in the production of welding and cutting equipment and consumables. Our innovative, world-renowned equipment and solutions are developed with input from our customers and built with the expertise and heritage of a global manufacturing leader.